How do you play heads-up No-Limit?

You raise your button regardless of your cards (raising creates pressure).

until you have a reason not to.

You don’t fold top pair (because 2-handed no one ever has anything).

until you have a reason to.

You bluff a lot (because if you don’t bluff they won’t fold).

until you have a reason not to.

You value bet relentlessly (because if you think you have the best hand, you usually do).

until you have a reason not to.

You run your opponent over at every opportunity.